Munchi is a snack ordering app that enhances the movie-watching experience for cinema enthusiasts aged 18 to 35. By delivering snacks directly to your lap, Munchi eliminates the hassle of long lines and ensures you never miss a moment of the action. This user-friendly app makes snacking effortless and enjoyable.
Picture this: you're excited for the film, but as you rush to grab snacks, you find yourself stuck in a line, missing key scenes.
Order snacks and drinks from your seat, elevating the cinema experience and ensuring you never miss a moment of the film.
Mockups
Effortlessly browse and order snacks and drinks from your seat—no more waiting in line!
Get instant notifications on your order status, so you’ll know exactly when your treats arrive.
User research
For the user research, I conducted surveys and interviews with moviegoers to understand their experiences and pain points regarding snack ordering in theaters. Initially, I assumed that users primarily valued speed and convenience. However, the research revealed that while convenience was important, users also desired a user-friendly interface and a broader selection of snacks. This insight led me to prioritize not only an efficient ordering process but also an engaging and visually appealing app design.
User research
| 1. Long Wait Times
Cinema patrons spend excessive time at snack counters, resulting in annoyance and missing parts of the film.
Non-intuitive app designs make it difficult for users to navigate and order efficiently.
| 2. Complicated App Interface
| 3. Lack of Real-Time Updates
Users want real-time updates on orders and menu availability to manage expectations and reduce uncertainty.
| 4. Pickup Issues
Leaving the theater to pick up snacks causes users to miss key moments, disrupting their movie experience.
Persona: Lisa
Problem Statement
Lisa is a busy manager who needs an easy-to-use app for ordering theater snacks to avoid missing key scenes due to long wait times and challenges in coordinating orders with family and friends.
HOW MIGHT WE CREATE A SEAMLESS IN-SEAT ORDERING EXPERIENCE WITHOUT DISRUPTING THE MOVIE?
I sketched paper wireframes for each screen, focusing on improving navigation, browsing, and the checkout process to tackle user pain points. The home screen variations were designed to streamline the browsing experience.
Paper wireframes
Digital wireframes
Transitioning from paper to digital wireframes brought user pain points to life, helping streamline the ordering experience. I prioritized optimizing button placement and navigation for a smoother, more intuitive flow.
I built a low-fidelity prototype by connecting key screens for adding items to the cart and checking out. After receiving feedback on button placement and layout, I refined the design to address user pain points.
Low-fidelity prototype
Usability study: parameters
Usability study: findings
These were the main findings uncovered by the usability study:
Enhanced group order visibility by a more intuitive icon.
Enabled flexible cart adjustments with '+' and '-' buttons.
Improved visibility of the Contact Delivery feature with clearer labels.
Increased accessibility by expanding the clickable area.
Reduced eye strain by decreasing contrast in dark mode.
Minimized order errors by allowing users to confirm the scheduled time.
High-fidelity prototype
In my hi-fi prototype, I maintained the core user journey from the lo-fi version while integrating design improvements from the usability study and feedback.
